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UC San Diego Jacobs School of Engineering

The Jacobs School of Engineering at the University of California San Diego offers excellence at scale in research, education, public service, and technology transfer. Ranked #8 among public engineering schools and #12 overall in the nation, the Jacobs School is recognized for its outstanding contributions to the field. With 279 faculty members and over 9,600 students across six departments, it stands as the largest engineering school in California. Moreover, the Jacobs School leads the way in research expenditures, holding the #1 spot in California and on the West Coast. At UC San Diego Jacobs School of Engineering, bold possibilities become realities.

NOTABLE OUTCOMES

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GOAL

The goal of the partnership between SFG and UC San Diego Jacobs School of Engineering was to elevate the Jacobs School brand, focusing on brand awareness, recognition, and impact. This strategic growth aimed to enhance revenue streams, including enrollment, faculty recruitment, philanthropic support, and state funding, underscoring a commitment to societal impact and academic excellence.

STRATEGY

  1. Conduct a Comprehensive Audit: Review the current digital marketing structure, including website performance and demographic data analysis, to identify strengths and areas for improvement.

  2. Develop Tailored Strategy: Based on audit findings, create a detailed plan to enhance brand awareness and recognition, encompassing both paid and organic media strategies tailored to the Jacobs School audience.

  3. Implement Targeted Advertising Campaigns: Launch focused paid advertising campaigns across various digital platforms to increase brand exposure and attract potential students, faculty, and donors.

  4. Optimize Organic Search Tactics: Enhance SEO and content strategies to improve website visibility and encourage engagement with the Jacobs School brand.

  5. Deploy Strategic Retargeting Initiatives: Implement retargeting campaigns to re-engage users who have interacted with Jacobs School content but haven't converted.

  6. Analyze Brand Impact Metrics: Continuously monitor website traffic, social media engagement, and conversions to assess digital marketing effectiveness.

  7. Provide Ongoing Insights: Offer actionable recommendations for optimizing digital marketing strategies and improving brand impact.

RESULT

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SFG's assessment and recommendations transformed our fundraising efforts. Their strategic guidance brought improvements and delivered outstanding results for our organization. We highly recommend their expertise.

- Evelyn Buchanan
  Vice President for University Advancement, California State University - East Bay 

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