Annual giving today is about connection and strategy, not just volume. Shaff Fundraising Group outlines key tactics—like segmentation, multichannel outreach, and authentic storytelling—to help your program grow stronger and more effective.

Donor acquisition and reactivation aren’t the same—and treating them as one dilutes your results. In this article, the Shaff Fundraising Group team explores why nonprofits need distinct strategies for engaging new vs. lapsed donors. Learn how tailored approaches drive stronger relationships, improve ROI, and build a more sustainable fundraising pipeline.

Discover key nonprofit fundraising trends for 2025, from revenue growth and donor challenges to AI adoption and diverse funding strategies.