Fundraising Insights

University endowments shape more than financial stability. This piece explores how institutions can engage donors and build strategies that support both immediate impact and long-term growth.

Starting in 2026, the One Big Beautiful Bill Act (OBBBA) allows non-itemizers to claim a charitable deduction of $1,000 (single) or $2,000 (married filing jointly). For mid-level donors who itemize, 2025 is a key year to maximize giving before the new rules take effect—creating a strategic opportunity for nonprofits to launch targeted end-of-year campaigns.

Annual giving today is about connection and strategy, not just volume. Shaff Fundraising Group outlines key tactics—like segmentation, multichannel outreach, and authentic storytelling—to help your program grow stronger and more effective.