Annual giving today is about connection and strategy, not just volume. Shaff Fundraising Group outlines key tactics—like segmentation, multichannel outreach, and authentic storytelling—to help your program grow stronger and more effective.

Author: Danny Yanez, Ed.D., CFRE and Brittany N. Shaff, bCRE, CFRE 88% of nonprofit funding comes from the top 12% of donors ​. That...

Discover six steps to leverage Connected TV advertising for nonprofits to enhance engagement and drive donations.

Are Giving Days still relevant in higher education fundraising? Experts weigh in on their evolving impact, engagement strategies, and new KP