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Mastering Major Donor Cultivation: From Strategy to Success
Author: Danny Yanez, Ed.D., CFRE and Brittany N. Shaff, bCRE, CFRE 88% of nonprofit funding comes from the top 12% of donors ​. That...

Shaff Fundraising Group
6 min read


Six Steps to Revolutionize Nonprofit Fundraising and Engagement with Connected TV Advertising
Discover six steps to leverage Connected TV advertising for nonprofits to enhance engagement and drive donations.

Shaff Fundraising Group
5 min read


Are Giving Days Still Relevant in Higher Education?
Are Giving Days still relevant in higher education fundraising? Experts weigh in on their evolving impact, engagement strategies, and new KP

Shaff Fundraising Group
11 min read
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