Starting in 2026, the One Big Beautiful Bill Act (OBBBA) allows non-itemizers to claim a charitable deduction of $1,000 (single) or $2,000 (married filing jointly). For mid-level donors who itemize, 2025 is a key year to maximize giving before the new rules take effect—creating a strategic opportunity for nonprofits to launch targeted end-of-year campaigns.

Annual giving today is about connection and strategy, not just volume. Shaff Fundraising Group outlines key tactics—like segmentation, multichannel outreach, and authentic storytelling—to help your program grow stronger and more effective.

Donor acquisition and reactivation aren’t the same—and treating them as one dilutes your results. In this article, the Shaff Fundraising Group team explores why nonprofits need distinct strategies for engaging new vs. lapsed donors. Learn how tailored approaches drive stronger relationships, improve ROI, and build a more sustainable fundraising pipeline.

Discover key nonprofit fundraising trends for 2025, from revenue growth and donor challenges to AI adoption and diverse funding strategies.

Julie Knight, Ph.D. compares ChatGPT, DeepSeek, and Gemini for fundraising content.

Author: Danny Yanez, Ed.D., CFRE and Brittany N. Shaff, bCRE, CFRE 88% of nonprofit funding comes from the top 12% of donors ​. That...

Discover six steps to leverage Connected TV advertising for nonprofits to enhance engagement and drive donations.

From SEO to GEO: Learn the future of nonprofit digital engagement in our latest blog post.

Meet Adrienne, Emily, and Mo—trailblazing women at the forefront of nonprofit leadership.

Explore the Future of Fundraising with Dr. Rodger Devine and John Gough. Discover tech-driven trends reshaping philanthropy.

Discover the power of planned giving in philanthropy and gain expert insights from Ann E. Kolakowski, CAP®, CFRE, and Kyle Paige, JD.