Donor acquisition and reactivation aren’t the same—and treating them as one dilutes your results. In this article, the Shaff Fundraising Group team explores why nonprofits need distinct strategies for engaging new vs. lapsed donors. Learn how tailored approaches drive stronger relationships, improve ROI, and build a more sustainable fundraising pipeline.

Discover key nonprofit fundraising trends for 2025, from revenue growth and donor challenges to AI adoption and diverse funding strategies.

Julie Knight, Ph.D. compares ChatGPT, DeepSeek, and Gemini for fundraising content.

Author: Danny Yanez, Ed.D., CFRE and Brittany N. Shaff, bCRE, CFRE 88% of nonprofit funding comes from the top 12% of donors ​. That...

Discover six steps to leverage Connected TV advertising for nonprofits to enhance engagement and drive donations.

From SEO to GEO: Learn the future of nonprofit digital engagement in our latest blog post.

Meet Adrienne, Emily, and Mo—trailblazing women at the forefront of nonprofit leadership.

Explore the Future of Fundraising with Dr. Rodger Devine and John Gough. Discover tech-driven trends reshaping philanthropy.

Discover the power of planned giving in philanthropy and gain expert insights from Ann E. Kolakowski, CAP®, CFRE, and Kyle Paige, JD.