Nonprofit Fundraising Trends 2025: Key Insights from 300+ Leaders

Introduction

In an ever-changing philanthropic landscape, nonprofits must stay ahead of emerging trends to maintain and grow their impact. At Shaff Fundraising Group, we surveyed over 300 nonprofit professionals across various sectors to understand how organizations adapt, innovate, and plan for the future. This report distills key findings and provides actionable strategies to help nonprofit leaders navigate 2025 with confidence.

Key Findings from Nonprofit Leaders

Revenue Growth Trends

62% of nonprofits experienced year-over-year revenue growth in 2024, signaling strong donor engagement and increased giving despite economic uncertainties.

Donor Acquisition Challenges

While 55% of organizations saw an increase in donor acquisition, many struggle to retain new donors and build sustainable long-term relationships.

The Rise of AI in Fundraising

41% of nonprofits using artificial intelligence (AI) and automation reported improved donor engagement and more personalized fundraising efforts.

Shifting Major and Mid-Level Giving

With 52% of organizations expecting major gift growth in 2025, there’s a greater focus on tailored stewardship and high-impact donor strategies.

Expanding Revenue Streams

To maintain financial stability, 47% of nonprofits are prioritizing diversified funding sources, including grants, corporate partnerships, and fee-for-service models.

Sector-Specific Trends

Arts & Culture

Organizations are using creative engagement strategies to enhance donor experiences and build stronger patron relationships.

Healthcare & Research

Nonprofits in this sector are leveraging technology and AI-driven outreach to sustain donor contributions.

Higher Education

Institutions with robust alumni relations programs report an uptick in major gifts and endowment support.

Human Services

A strong emphasis on community impact storytelling is proving effective in attracting new donors.

Primary & Secondary Schools

Schools implementing data-driven donor segmentation are seeing higher retention and giving rates.

Faith-Based Organizations

Transparency and engagement beyond religious giving have helped boost donor trust and participation.

3 Key Strategies to Boost Nonprofit Fundraising in 2025

1. Innovating Fundraising Strategies for the Digital Age

Traditional fundraising methods are evolving, and nonprofits must embrace new, technology-driven approaches. Successful organizations are implementing:

✔ Crowdfunding and peer-to-peer campaigns for broader donor reach

✔ AI-powered personalized outreach for major donor cultivation

✔ Hybrid events and virtual experiences to engage donors remotely

Actionable Tip: Ensure that your fundraising appeals include interactive elements such as video storytelling, virtual donor tours, or live Q&A sessions to deepen engagement.

2. Leveraging Data Analytics to Improve Donor Retention

The ability to understand donor behavior is critical for retention. Organizations investing in data analytics tools can more effectively:

✔ Segment donors based on giving patterns

✔ Predict lapsed donor risks and implement targeted re-engagement strategies

✔ Customize stewardship plans to maintain long-term donor relationships

Actionable Tip: Audit your donor database and use predictive analytics to identify at-risk donors, ensuring they receive personalized follow-up before they disengage.

Check out this blog, 7 Ways You Can Grow Your Pipeline With Fundraising Analytics for more insights on how leveraging data analytics can improve donor retention and engagement.

3. Building Financial Resilience Through Diversified Revenue Streams

Relying solely on individual giving is risky. Successful nonprofits are expanding revenue by:

✔ Exploring corporate partnerships and sponsorships

✔ Offering membership or subscription-based giving models

✔ Monetizing educational content, training, or consulting services

Actionable Tip: Assess your organization’s assets—whether it’s knowledge, networks, or programming—and explore new ways to generate income without donor fatigue.

Conclusion: Staying Ahead in 2025

The insights gathered from over 300 nonprofit professionals indicate that adaptability, innovation, and data-driven strategies are key to nonprofit success in 2025. Organizations that embrace digital fundraising, invest in donor analytics, and diversify revenue streams will be best positioned for long-term sustainability.

At Shaff Fundraising Group, we help nonprofits navigate these shifts and implement strategies that drive real fundraising success. Ready to optimize your approach? Contact us today for a consultation.

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Shaff Fundraising Group is a consulting firm specializing in fundraising, marketing, and analytics. We take pride in our independent approach, free from technology affiliations with SaaS and other companies. This allows us to provide objective, solutions-oriented support to our client partners and the broader fundraising and engagement community.