Fundraising Insights

University endowments shape more than financial stability. This piece explores how institutions can engage donors and build strategies that support both immediate impact and long-term growth.

Starting in 2026, the One Big Beautiful Bill Act (OBBBA) allows non-itemizers to claim a charitable deduction of $1,000 (single) or $2,000 (married filing jointly). For mid-level donors who itemize, 2025 is a key year to maximize giving before the new rules take effect—creating a strategic opportunity for nonprofits to launch targeted end-of-year campaigns.