Data-Driven Fundraising Insights

Annual giving today is about connection and strategy, not just volume. Shaff Fundraising Group outlines key tactics—like segmentation, multichannel outreach, and authentic storytelling—to help your program grow stronger and more effective.

Donor acquisition and reactivation aren’t the same—and treating them as one dilutes your results. In this article, the Shaff Fundraising Group team explores why nonprofits need distinct strategies for engaging new vs. lapsed donors. Learn how tailored approaches drive stronger relationships, improve ROI, and build a more sustainable fundraising pipeline.

Are Giving Days still relevant in higher education fundraising? Experts weigh in on their evolving impact, engagement strategies, and new KP