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Canterbury School

Canterbury School wanted to achieve a $200,000 growth in unrestricted giving in one fiscal year. SFG provided an immediate and long-term impactful, scalable, and measured approach to secure their goals. 



Increase in unrestricted revenue in one fiscal year


Newly Identified

Planned Giving prospects


Newly Identified

Major Gift prospects


Data-driven omnichannel solicitation and engagement strategy


The goal of the Canterbury School was to achieve a $200,000 growth in unrestricted giving in one fiscal year. The aim was to enhance the school's philanthropic and engagement support by optimizing the Annual Fund, reviewing metrics, streamlining volunteer management, growing the impact of Giving Day, and improving annual fund stewardship. 



  1. Assessment and Optimization: Conducted a comprehensive assessment to evaluate fundraising effectiveness, enabling data-driven decision-making and improvement.

  2. Prospect Identification: Identified 37 new prospects for planned gifts, expanded the potential donor pool for long-term substantial contributions, and identified 25 new prospects for major gifts, increasing the chances of securing significant donations.

  3. Personalized Approach: Implemented personalized ask arrays tailored to donor profiles, increasing engagement and improving the likelihood of successful solicitation conversions. 

  4. Pipeline Adjustment: Shifted focus within the donation pipeline to encourage donors to contribute at higher levels, aiming to increase the average donation size and maximize fundraising potential.

  5. Strategic Fundraising Strategy: Developed a comprehensive, data-driven annual fund strategy with a focus on alumni, current parents, and previous parents, leveraging targeted messaging, engagement activities, and key performance indicators (KPIs) for effective fundraising outcomes.

“Throughout our partnership with the Shaff Fundraising Group, I have been consistently impressed with their exceptional work. Their profound understanding of the fundraising landscape, combined with their up-to-date knowledge of the latest trends, has significantly impacted our organization. Their data-driven and audience-centric approach has been invaluable, providing strategic support and expert guidance in every step of our fundraising efforts."

- Meredith Gal, Director of Development Canterbury School

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